Books Written By Dr. G. C. Rapaille
how to contend with an increasing array of minority cultures at home and different markets, cultures, traditions, perceptions, and customs abroad. This book explains why: Violating cultural archetypes triggers a culture's strong defensive mechanisms against your product; The key to inter-cultural communication and commerce is the ability to decode the culture; When we misunderstand cultural archetypes, we also misunderstand why sales pitches, presentations, and product offerings succeed or fail; We never have a second chance to make a first impression.

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SPEAKING ENGAGEMENTS, SCHEDULING,
INTERVIEWS AND GENERAL INFORMATION

For speaking engagements, scheduling,
interviews, and general information,
please contact Missy de Bellis at
mdebellis28@gmail.com for further details.

Dr. G. Clotaire Rapaille is an internationally known expert in Archetype Discoveries and Creativity. His unique approach to marketing combines a psychiatrist's depth of analysis with a businessman's attention to practical concerns.  He has written more than ten books on these topics.  One of his books, Creative Communication, has become the standard reference for the French advertising industry.  He is a sought-after lecturer on creativity and communication.


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Dr. G. C. Rapaille


is a must for anyone who wants to stay current in this ever changing world. With columns ranging from: the Editorial (the most current thoughts and ideas from Dr. Rapaille) to Archetype News to Books to Read to Archetypes in Action to a wide variety of other fascinating and timely readings.

Best of all, it's FREE.

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of the Newsletter

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7 Secrets of Marketing
in a Multi-Cultural World

7 Secrets of Marketing in a Multi-Cultural World offers strategies for applying cultural archetypes and "the logic of emotion" to make domestic and international marketing efforts more effective and profitable. Centering on correct cultural archetypes is the key to developing and realizing corporate marketing goals. Corporate executives, marketing managers, advertising agencies, and individual sales people need to know how
inner motivation and cultural impressions. One of the best books on culture and marketing. The Culture Code was a bestseller and has currently been translated in 12 languages.

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The Culture Code
An Ingenious Way to
Understand Why People Around
the World Live and Buy as They Do

French-born marketing consultant and psychoanalyst Dr. G. C. Rapaille takes a truism - different cultures are, well, different - and expands it by explaining how a nation's history and cultural myths are psychological templates to which its citizens respond unconsciously. Dr. Rapaille is precise and right on the spot in his description of people's inner
From the events' impact on the American psyche to the airline industry's difficulties to deal with the situation, or the French rallying the world against America, you will experience the magnifying power of archetypal glasses.

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Social Cancer

A destructive force has launched an attack on all of us, regardless of age, religion, culture or nationality. The secret code for this force is "cancer." This common enemy wants to kill us and has no other project in mind. We must fight this social disease in the same way as we treat cancer, i.e., eliminating one destructive cell at a time, and accepting that there is no room for negotiation. Negotiating with cancer only gives the disease more time to kill you.

The Archetype Discoveries Worldwide Newsletter
Syndicated Codes Available
Culture Codes Available
A Syndicated Discovery is created when several companies join forces in the Archetype Discovery Process to achieve a breakthrough in understanding the Code of a given subject. All Culture and Syndicated Code Discoveries are available for purchase.

ANTI-AMERICANISM
BRAND BASHING
FAT
FUTURE OF ADVERTISING
GENETICALLY ENGINEERED FOOD
GLOBALIZATION
IMPROVEMENT
INTERNET (U.S. & Canada)
LEADERSHIP
LOYALTY
LUXURY
MEDIA
QUALITY
REWARD & RECOGNITION
SAFETY & SECURITY
SEDUCTION
TEAMS
TEEN INTERNET


A Syndicated Discovery is created when several companies join forces in the Archetype Discovery Process to achieve a breakthrough in understanding the Code of a given subject. All Culture and Syndicated Code Discoveries are available for purchase.

ARGENTINA
AUSTRALIA
BRAZIL
CANADA (English)
CITY STATES (Hong Kong, Macau, Singapore, Dubai)
CHINA
DENMARK
ENGLAND
FRANCE
GERMANY
HOLLAND
INDIA
ITALY
MEXICO
NORWAY
PORTUGAL
RUSSIA
SPAIN
SWEDEN
SWITZERLAND
TAIWAN
U.S.A.
VENEZUELA
QUEBEC



Click HERE for more information concerning the
purchase of Past Syndicated Discoveries and Culture Codes

Contact Tyler Gordon: Tyler@Tuxedo-Productions.com
Contact Missy de Bellis: mdebellis28@gmail.com
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